When you develop a consistent and authentic theme to your account, your audience knows what to expect from you and therefore develops a deeper sense of loyalty to you and what you represent.
I am not always known for being a warm and fuzzy, gloss it over kind of person, and I won't apologize for that. I do air on the side of optimism with a realistic outlook. If you want to succeed in business you have to be straightforward. Assuming the reason you are reading this post is that you want to learn why your strategy isn't working, I know you won't take offense to this list.